MTN Nigeria, one of Nigeria’s leading telecommunications providers, has decided to roll back its controversial plan to increase the price of its 15GB data bundle by 200%. This decision, which had ignited widespread anger among subscribers, was quickly reversed following intervention from the Nigerian Communications Commission (NCC), the regulatory body responsible for overseeing the telecom industry.
Earlier this week, MTN Nigeria customers were taken aback by an unexpected and steep increase in the cost of the favored 15GB data bundle. The price, which had previously been heavily subsidized, surged by 200%, leaving many customers frustrated.
The backlash was swift. Social media was inundated with complaints, and many subscribers threatened to switch to rival networks. The intensity of the outcry quickly caught the attention of regulatory authorities, prompting immediate action.
To mend relations with its customers, MTN Nigeria took to its official X (formerly Twitter) account to issue a public apology, written in a blend of formal and colloquial Nigerian English. The statement read:
“To our 15GB digital bundle lovers, we know you’re upset. We understand.
“Waking up to a 200% increase on your favorite data bundle was frustrating. We could offer many reasons and explanations, but honestly, that’s just talk.
“We admit it was a mistake.
“In this season of love, please don’t hold a grudge against us. Forgive and forget. Your support means everything, and we will continue to show you how much you matter. Let’s keep our relationship strong.
Thank you for your understanding.”
For countless Nigerians, data is not merely a luxury; it is essential for work, education, and staying connected. The abrupt increase felt like a betrayal, particularly in a country grappling with high living costs.
Overall, the situation underscores the importance of more regulatory oversight in protecting consumer interests.
