Our plan is simple. Revolutionize journalism and broadcasting in Africa by telling the African story from the perspective of real life experiences beyond the pedestal. Our contents are fresh and told in unique story forms that are exciting and detailed. As a channel, we are positioned at cutting edge digital content across Africa built around the African narrative.

In our journalism, when others look at the news from the surface of it, we dig deep, uproot, shred into pieces, assemble and tell the story.